

LESS WATER. LESS WASTE.
Your beauty products aren’t as angelic as you think, you
know. In fact, most of them have something to hide —
and it’s usually water. From shampoo to skincare to
spritz perfume, almost every beauty product released
contains a huge amount of water (like, up to 95% huge).
On top of that, the manufacturing process uses water
to clean, refresh and process products, sending
thousands of litres of water down the literal drain.

THE TEAM
Odesse wants to reverse the environmental
damage caused by the beauty industry —
but she can’t do it alone. So, she relies on
her team who are working hard to create
clean formulas, avoid disposable packaging,
eliminate plastic, reduce water and educate
themselves daily on how to do better, and
be better, for the planet’s sake.

Your beauty products aren’t as angelic as you think, you know. In fact, most of them have something to hide — and it’s usually water. From shampoo to skincare to spritz perfume, almost every beauty product released contains a huge amount of water (like, up to 95% huge). On top of that, the manufacturing process uses water to clean, refresh and process products, sending thousands of litres of water down the literal drain.


Odesse wants to reverse the environmental damage caused by the beauty industry — but she can’t do it alone. So, she relies on her team who are working hard to create clean formulas, avoid disposable packaging, eliminate plastic, reduce water and educate themselves daily on how to do better, and be better, for the planet’s sake.

